Utility can be concave in money
The first thousand is worth more to you than the ten-thousandth. When each extra unit adds less, the utility curve bends, and averaging over outcomes then gives less than the utility of the average.
Expected utility scores utilities, not sums of money, and when utility rises more slowly than wealth a sure amount can beat a fair gamble on the same average. The same machinery prices a perfect forecast as the expected best payoff minus the best expected payoff, which is the most any forecast can be worth.
Core ideas
Two ideas share one mechanism: what a payoff is worth is a separate fact from how large it is, and what knowing the state is worth comes out of the same table.
The first thousand is worth more to you than the ten-thousandth. When each extra unit adds less, the utility curve bends, and averaging over outcomes then gives less than the utility of the average.
A coin flip for plus or minus 96 around 100 has the same average wealth as keeping 100. In utility, with a concave curve, it has a lower average, so the sure thing wins.
Learning the state before you choose lets you take the best act in each state. The value of perfect information is the expected best payoff minus the best expected payoff.
The material
First why a fair gamble can be refused, then how much a forecast is worth.
A fair bet is one whose average gain is zero. A person who has expected utility as their rule, and scores money at face value, would be indifferent to a fair bet, so refusing it would be a mistake. That is a consequence of scoring money at face value and not of expected utility itself, which scores utilities.
A chooser is risk averse when she prefers a sure amount to a gamble with the same average amount. With expected utility, this holds exactly when the utility of wealth is concave: it rises, but each extra unit adds less.
Take utility equal to the square root of wealth. Wealth 100 has utility 10, wealth 196 has utility 14 and wealth 4 has utility 2. A coin flip between 196 and 4 averages 100, the same as keeping 100 for sure. Its expected utility is 14·(1/2) + 2·(1/2) = 8, which is below the 10 of keeping. The fair-gamble preset enters exactly these utilities, and the rule prefers to keep. The flip tile shows how far the coin would have to be bent: gambling wins only when heads has probability above 2/3.
There is nothing irrational in that preference unless the utility of money is a straight line, and nothing in expected utility requires that. What expected utility does require is that one set of utilities explains all the choices, a demand “The Allais Paradox and the Sure-Thing Principle” puts to the test.
Wealth is 100 and a fire, with probability 1/4, would cost 75. Cover costs 19. Insured, you hold 81 whatever happens, utility 9. Uninsured you hold 100, utility 10, or 25, utility 5. Insuring scores 9 and risking scores 10·(3/4) + 5·(1/4) = 35/4 = 8.75, so insuring wins.
That example is worth a second look: the cover costs 19 and the expected loss is 18.75, so in money the policy is slightly unfavourable. It is still worth buying, because the lost 75 comes out of a smaller pot, where each unit is worth more to you. A risk-neutral chooser, scoring money at face value, would decline. The insurance preset enters the utilities and the lab recommends insuring, and its last tile says the cover is worth buying whenever the chance of fire is above 1/5.
Let the best expected payoff be the highest expected utility of any act now. Let the expected best be the average, over states, of the best payoff available in each state. Their difference is the value of perfect information.
On the umbrella with rain at 1/3, take is best in rain at 2 and leave is best when dry at 3. The expected best is 2·(1/3) + 3·(2/3) = 8/3. The best expected is 4/3, from take. So a forecast that never misses is worth 4/3 in the same units as the payoffs.
The figure is a ceiling. A forecast that is sometimes wrong gives less than a perfect one, so no forecast is worth more than 4/3 here, and paying more for one is a mistake whatever it promises. If one act is best in every state, nothing can be gained by knowing the state and the value is zero.
Interactive
the same payoffs, eight ways of choosing, each computed exactly
Method
Convert to utilities first. Everything after that is the arithmetic of the last lesson.
Apply the utility curve to each wealth level before averaging. Averaging the money and converting afterwards gives a different, and wrong, answer.
Weight utilities by the state probabilities and add. Compare the sure act with the gamble.
Look down each column for its highest entry and average these by the state probabilities. That is the expected best.
Take the larger expected utility from the previous step away from the expected best. The remainder is the most any forecast could be worth.
Take pays 2 in rain and 1 when dry; leave pays −3 and 3. Rain has probability 1/3.
Without the forecast you take the umbrella and score 4/3. With it, you take the umbrella in rain and leave it when dry and score 8/3. The forecast is worth the difference, in the units of the payoffs, and an honest seller cannot charge more for a perfect one.
Given a utility curve and a gamble, you should be able to compute both expected utilities and say which wins. Given a table with probabilities, you should be able to compute the expected best, the best expected, and the value of perfect information.
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